Wednesday 30 November 2016

Sport fashion photography


Sport fashion photography

Gymshark


In sports fashion photography, it's all about making the subject seem as powerful and enhanced as possible due to the fact they're wearing the particular product they are. A company that does this well for their products is Gymshark, they take on large social media figures and set them in scenario's which give a sense of power to the viewer. Overall, they are very well exposed and bright showing a positive mood for the photographs, that the subject has been empowered by the product. They also use high apertures which really focus in on the subject, blurring out the backgrounds making them seem even more important. In some instances they also feature close ups which furthermore super impose the subject which makes them appear larger than life and surreal.


Nike






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